Cape Universal
A showroom for street fashion brand agency Cape Universal in Helsinki.
what
Showroom
where
Lauttasaari, Helsinki
when
2021
size
580 m2
client
Cape Universal Oy
manufacturer
collaborators
photographs
Sara Urbanski
The Finish brand agency Cape Universal's showroom is a versatile space in a former yarn factory that can be adapted to showcase different collections and host various events.
The design features a furniture system that can be easily modified to suit the seasonal collections. Shelves, rack bars, mirrors, hat racks, and accessory nets can be added or removed to create a customized display. The furniture system is suspended from above, which leaves the floor free and provides an unobstructed view of the collections.
To showcase the shoe collections, we designed curved benches, which serve as both seating and display stands. The space is divided by bent birch plywood that act as free-form structures. These “mountains” can be used in different ways, either on top of each other, separately, or side by side.
In addition to serving as a showroom, the space also hosts events, with a sculptural concrete bar table at its centre piece, creating a gathering place for attendees to mingle and network.