Vimma Tripla pop-up
Vimmacompany's pop-up store in shopping centre Tripla in Helsinki.
what
Store concept and furniture
where
Mall of Tripla, Helsinki
when
2019
size
60 m2
client
Vimmacompany Oy
manufacturer
collaborators
Durat Oy, Genelec
photographs
Unto Rautio
The sustainable clothing brand VIMMA's pop-up store was made with recycled materials and furniture in accordance with VIMMA's ecological values.
Our aim was to create an unforgettable visitor experience. The spatial experience was complemented by a customised scent and soundscape.
A grass mat became the store’s core symbol: representing the power of growth and life, taking freely over the store’s surfaces. The carpet also softened the soundscape and felt comfortable underfoot.
Though the interior was designed to be temporary, it created an impactful and long-lasting experience. VIMMA exists as an online store with a dedicated customer base, but VIMMA Tripla was its first physical home. The store complemented the brand and catered a spatial experience for its customers.